Why do we need SEO?

Since search engines began everybody wants to be first. To get good ranking though can be a challenge. However, the benefits and rewards are worth it. The ultimate success is to achieve increase of sales or ROI (return on investment). This article will discuss how search engine optimization techniques are used, as understanding this will make us more aware and competent of working practices.

SEO Techniques

Keywords

Keywords and phrase can make all the difference to your website ranking. The more potential each keyword carries the more competitive it is to get ranked! Many companies spend a lot of money and a lot of time to ensure that keywords are incorporated into their website text. Developers that carry out SEO are apt at this technique.

Keyword Phrases

An additional technique used by developers carrying out SEO is analysing the keyword phrases and making valued recommendations to adapt or change the text in order for the spiders on the search engines to rank the website with that text. If a web content and text is written by staff of the company the keyword phrases are not always at top priority during editing. That is why it is important for a developer of SEO to evaluate the text to increase available opportunity in ranking.

Website Optimizing to Attract Search Engines

This complex practice involves adhering to certain values and standards for the search engine motors.It is for that reason that SEO is so vital and why it is a little expensive. However if it is not carried out the websites will not have any chance of being seen by the search engines.

For the above reasons it is essential to have a competent developer on SEO working on the content or your website to ensure the best possible chance of success.Developers will also ensure that they work on the internal linking navigation.This needs to be optimised to ensure keyword relevance in search engines. This is especially important for constructing the navigation using technology that can be properly indexed.

Avoiding the Pitfalls

A common mistake can be for content to be written in a brief way, that may overcome some problems but a SEO developer's job is to ensure that the text is understood by the spiders on the search engines and so recommendations could be made that some content, words or phrases are adjusted to this end.

A technique used by some web developers is to create incorrect 302 redirects, or the wrong use of URL paths. This constant linking to relative content using www.domain.com and domain.com creates URL paths in a multiplicity all linking to the same content. The problem with this is that the navigation behind, whether it is java or flash does not allow for indexing to be carried out correctly and can cause behavioural problems on the website. Additionally the search engines cannot correctly index this content.

Why do we need SEO?

The internet is an extremely competitive market as due to the ROI everybody wants their piece of the pie. Billions of webpages are now available on the web all aiming at the same goal. Everybody wants their website to be view and visitors and sales to increase. The knck on effect is that internet and web services including developers carrying out search engine compete also for customers. The majority of people automatically use the most common search engines such as Google, Yahoo and MSN. More and more people are frequently purchasing goods on line, reserving flights and holidays, booking concert and cinema tickets etc; With this ever growing market available the competition is greater now than ever to get your website seen.

Benefits of SEO Search Engine Optimization SEO is a comprehensive exercise of customizing and retooling a website so that it achieves:

• obtaining high rankings on Search Engine Results Pages (SERP)
• increased visitors
• increased sales/ROI


A critical analysis of a website may be helpful in ascertaining the nature of optimization required by the website. The SEO exercise is just not limited to the factors which affect the website directly (the on-page and off-page factors) but also factors which determine the efficacy of the website to the visitors and the search engines alike.

Don't forget your Visitors: SEO and the techniques used therein are of paramount importance but don't forget that once you get your customer you need to keep them! The website needs to be fluid, easy to navigate, clear to understand, logical, interactive and above all interesting! If you are on the first page of search engines but your website does not keep the visitor your will have lost your investment. The absolute rule is: Content is King!


6 Benefits SEO will bring your website:

1.A Search Engine Friendly Website. This means all search engine crawler blocks are removed or minimized, which prevent the search engines to index the site.

2. Better indexing by search engines. A greater number of pages will get indexed with the major search engines.

3. Optimised Update of Text and content and if necessary edited with keyword phrases prioritised for the search engines to optimise the site.

4. An increase of traffic, which will be noticeable from the visitor site statistics sent to you each week as part of SWDL Hosting Plans. significant surge in the traffic may not happen.

5. Ranking would appear between 3-6 months with the search engine on competition keywords. The would initially start with site ranking for low competition keywords as and when the site is re-indexed in the search engine database. Conversion rates may also improve.

6. Prevention from blacklisting by search engines SEO techniques and other undesirables such as Spam and will not be a cause for blacklisting by the search engines. If there appears to be a website penalty or blacklisting this can be appealed and past penalties can apply to be removed.



SWDL SEOService:

SWDL Customized Recommendations: Our SEO services are not pre-cut off the shelf products. Our first priority is to undertake an initial analysis of a customer's website, we then create a SEO proposal based on those findings tailor made for the customer and their requirements.

SWDL Specific Procedures: Search Engine Optimization Team at SWDL, uses its expertise and proven set of techniques to provide focused, optimized online content, navigation, code etc to make it more search engine friendly, and improve search engine ranking.

Looking Ahead: The internet and web is steaming ahead. Practices now will be outdated in just a few years. At SWDL we work on the edge, always adapting, changing to new trends. Go forward to get left behind! Ethics: The ethic rules are there even for SEO. Our clients are protected by our adherence to these basic rules which guide our working practices to ensure the best possible quality service is provided for our customers.





Others sources:

• http://en.wikipedia.org/wiki/Return_on_Investment
• http://en.wikipedia.org/wiki/Search_engine_optimization